1) What constitutes the “Marketing Environment” of an organization? Is the marketing environment of a hospitality organization different from that a manufacturing unit?
2) What are the different types of products of a five star hotel? How would you segment the consumer markets for the restaurant of such a hotel?
3) Discuss the key elements in the strategic planning process of a hotel.
4) What is meant by marketing organization? What are the major considerations that go into the process of development of an effective marketing organization in the hospitality industry?
5) “To achieve Total Quality Management in the area of marketing, integration of marketing functions is a pre-requisite” Discuss this statement in context of the hospitality industry.
6) Critically analyze the significance of each of the following in the hospitality market:
a) Women b) Corporate Sector
7) Is the role of a Sales Manager in the hospitality industry any different from that of other service industries (eg. Bank)?
8) What are the positioning strategies adopted by multinational hotel groups starting operations in developing countries like India?
9) How important is pricing in the current hospitality industry context in India? Distinguish between pricing strategies adopted by indigenous and international brands.
10) What is meant by Marketing Planning Process? Prepare a marketing plan for a Coffee Shop in your locality using the Marketing Planning Process.
11) Identify the various stages of consumer decision making and run through these stages in the process of buying a Honda Car.
12) What is meant by Psychographics? Explain through examples.
13) Identify the key segments in the hotel market.
14) Discuss the importance of women as a market segment in the services sector.
15) How is the mission statement connected to Marketing?
16) What is “Service Quality”? How is service quality related to Marketing?
17) What is TQM? How can you achieve TQM through Marketing?
18) How would you position a newly started multi cuisine restaurant in Salt Lake?
19) Design the Marketing Organization of 5 star boutique hotel in a metro city.
20) Write short notes on (any 2):
a) Marketing Environment b) Marketing Mix c) Importance of Corporate Sector in Marketing d) Portfolio Analysis
21) How is the hospitality industry different from other industries? Discuss
22) What is meant by needs, wants, demand and exchange in marketing? Explain through suitable examples
23) What is meant by Marketing Information System? Discuss the scope and importance of such a system.
24) Do a SWOT Analysis for a proposed 5 Star Hotel in the Park Street area of Kolkata.
25) Discuss the Product Mix in the Hospitality Business
26) What are the basic steps of Branding? What is meant by “Brand Equity”?
27) Discuss the steps in developing an effective communication plan for a hospitality organization
28) Write short notes on:
a) Pricing of Hospitality Products b) Differences between PR and Publicity c) Personal selling in the Hotel Industry d) Marketing Arithmetic and its utility
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